Trend Six: Industry specialization
In the face of intense competition, the American textile and garment industry reacted by withdrawing from traditional goods and mass markets (basic textiles, such as weaving and knitwear), and managing to exit from high-quality fibres, concentrating on more specialized segments of the industry, focusing on diversification and flexibility. In textiles, the United States focuses on the development of carpets, non-woven fabrics and high technology textiles, and upgrades in terms of technology, systems and human resources.
Nike, for example, is currently developing nanotechnology fibers, which are a very suitable material for outdoor sporting goods. Sara Lee has abandoned the textile manufacturing business, focusing on the core competencies of companies such as design, supply chain management and marketing. Pepperell focuses on the competitiveness of the core parts of industrial textiles, such as design and marketing. Liz Claiborne focuses on the service and market segments of textile demand for special industries. Create market segments of the manufacturers, in the industrial textiles market competition to obtain a better position, their products will also achieve higher profits. In some cases, vertical integration is still preserved in the manufacture of industrial textiles because of the stability and relative homogeneity of demand.
Trend Seven: New technology, new product innovation
In the American textile and garment industry, innovation has always played an important role in improving operational efficiency, perfecting planning and supply chain integration. The industry has been active in product innovation, especially in the field of information technology and management information systems, as well as the development of new fibers and technologies. Collins, Aikman of Tory and Michigan are currently introducing an environmentally friendly carpet recovery system that can be fully recycled and recycled.
The United States is the largest producer of industrial fabrics (sanitary napkins, hemostatic cotton balls, insulation and protective coverings), which has produced a huge trade surplus over the past more than 10 years. America's dominance in this area is largely due to its high capital investment in innovation. A range of intelligent textiles are being developed in the United States, where textiles can be used for information acquisition and transmission, as well as health care and energy storage.
Trend Eight: Mass customization
Mass customization refers to the use of information technology and flexible management structure to meet the needs of special industrial textiles. For manufacturers and retailers, mass customization lowers inventory and distribution costs. Recent research on mass customization in the industrial textiles industry shows that customers prefer mass customization products (such as green fabric fabrics, marine Foundation geotextiles, etc.) compared to other services. Many American industrial textiles companies use mass customization to provide more differentiated products. With the development of electronic technology, mass customization has been applied to the variety performance, sample making, shaping and production technology of industrial textiles.
In the United States textile industry, mass customization design includes the use of 3D scanning and design company customization, computer-aided production technology. If Nike offers custom services for outdoor sporting goods customers in size, style, construction, workmanship and color, target offers similar services to customers of medical and vehicle fabrics.
Trend Nine: Offshore transfer value chain activities
In order to reduce production costs and gain market advantage around the world, American industrial textile manufacturers have transferred production equipment and technology to low-cost areas, using different regional cost differences and market characteristics, the value chain activities in the countries and regions with comparative advantage.
The increase in the number of trade agreements between the United States and other countries has had a significant impact on the global outsourcing transfer strategy of the American industrial textiles industry. Its manufacturing enterprises have become part of regional and global production networks, including subcontracting arrangements in different countries and regions. As many American textile companies set up factories in Mexico, the offshore transfer manufacturing process is started and focused on product development, marketing and distribution. In India, more and more manufacturing projects and market service outlets have been set up in American industrial textile enterprises. At present, India's Non-woven fabrics and industrial textile industry's annual growth rate has soared by about 13%.
Trend Ten: Global Cooperative Supply Chain Network
Global cooperative supply Chain network, including the production of products and services through the link up and down to improve the flexibility of production organizations. This approach enables American industrial textiles companies to take risks with their suppliers and choose foreign companies with the best product lines and services. Global outsourcing and cooperative supply chain networks have greatly improved the responsiveness of manufacturers to customer needs. A large number of American industrial textile enterprises have established a complex outsourcing and marketing network. This improves the mechanism of information acquisition and sharing, and reduces uncertainty by reducing the time lag in information transmission between different vendor nodes. For example, in the automotive fabric supply chain, the efficient flow of information among different suppliers around the world is considered a key factor in breaking down organizational barriers, reducing the decision-making cycle and reducing the threat of new entrants.
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